I spend a lot of time thinking about ethics. I figure it’s part of being a security professional. So when I saw that Chris Heuer was having a talk on disclosure in the blogosphere, I thought I might have one or two things to add to the conversation. Turns out to be a good thing I did, because my little iRiver and Giand Squid Audio mic saved the day. Okay, maybe not the most lofty of contributions, but we all do what we can.
Bloggers need to disclose when they have a relationship with a company or product. I try to do that explicitly any time I talk about a product, whether it’s a Nokia 770, a Astaro Security Gateway or a trip to Southern California. Most bloggers know the importance, but once in a while you get people and companies who try to game the system, like Edelman or Strumpette. They’ll usually get away with it for a while, but when they’re caught, there’s a big outcry and the blog or blogger suffers a huge hit to their reputation.
I took two things away from last night’s meeting: first, bloggers need a code of ethics; second, we need to educate the blog consuming public. The code of ethics needs to be fairly simple in order to cover the widest possible spectrum of blogs and bloggers, but it’s needed. This shouldn’t be something that can be trotted out every time someone makes a mistake, but should be a short list of generally acceptable guidelines bloggers around the world can follow. It needs to encompass issues like disclosure, but will hopefully include a wider spectrum of acceptable behaviour. Of course, some people will always go out of their way to ignore or go aginst the code of ethics, but they’d do so with or without the code.
Users need to be educated about the dangers of accepting everything they find on a blog. Not in the way some media types have been doing, painting all bloggers as liars and cheats, but in a way that makes people they need to be just as cynical of bloggers as they do any other type of press. One comment that was made by Rafe Needleman several times last night is that bloggers are journalists, and as much as some people might dislike that characterization, it’s true. We are the 21st century journalists, though with our own unique twists and turns.
Add your voice to the conversation. Let the folks at the Social Media Club know what you think about blogger ethics. This isn’t a new discussion, it’s been going on as long as there have been public pontification. But the nature of the blogosphere makes this discussion of ethics much more important, since the repurcussions are immediate and loud.
Edited for clarity since I was writing this at 05:30 in the morning.
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