I’ve been more than a little leery of LifeLock from the start, especially when it turned out one of the founders had his own run in with the law concerning identity theft. But now it appears that the company has mucked up an identity theft involving another of their founders. When Todd Davis’ identity was stolen because he puts the information on LifeLock’s site, rather than leaving it to the police to deal with they went and confronted the thief and video tape the event. They apparently brow beat the gentleman into signing a confession they had typed up before hand. Their interference with the police investigation has put a severe crimp in the ability of the police to prosecute.
So what was this, pure stupidity or a well thought out publicity stunt? I’m sure that someone in marketing at LifeLock thought this was a great opportunity to get a real identity thief on camera, but the real question is was the interference a accidental side effect, or did they plan on the botched confession to get them even more publicity? After all, I’m talking about it, the folks at Threat Level are talking, and it’ll probably get SlashDotted or Dugg at some point, gaining them even more publicity. While it’s not positive publicity, for a company the size of LifeLock, anything that gets their name out there is good publicity.
No need to listen to me ramble tonight, since I have an interview for you. Okay, maybe I ramble a little, but I let Todd Feinman CEO of Identity Finder do most of the talking. I’m posting a shortened version of the interview to Podtech if you just want the good stuff. I’m looking forward to Black Hat and DefCon next week, especially since this is a great chance to meet people I’ve only talked to online. I’ll have the NSP feedback phone with me at both events, so if you’re there, look me up.
Let me know what you think of the new mic. I’m still working out some of the kinks, like figuring out the correct compression. The Heil PR-40 is a dynamic mic, while my old mic, an AT2020, is a condenser mic which is much more sensitive to background noises. Let me know what you think, and if you really want to talk shop about mic’s, compression and limiters, contact me offline.
Tonight’s Music: Evil Place by Stingray
Network Security Podcast, Episode 70