Apr 17 2008
Ever wanted to be on a podcast but don’t have the time or energy to start one of your own? Are you already producing your own podcast but want to bring in a bigger audience? Or do you just want to take some time to express your own opinions? If any of those apply to you, take a couple of minutes to contact your favorite blogger or podcaster and ask if you can have a guest spot on their show/blog. It really is that easy, especially if your asking directly and not having your PR department doing the contacting.
What brought this on? After a couple of weeks on the road I finally got a chance to catch up a little on some of my RSS feeds. With about 150 feeds and a two and a half week backlog, this can take a while. So I skim a lot of articles and frankly just ignore the majority of them. But one that caught my eye was “6 Ways That Bloggers are Like Rappers“. I’ve never wanted to be a rapper, and don’t ever ask me to sing if you value your ears, but there’s a lot in this article that resonated with me. I’m prolific, my blog is my personal brand, I’m a member of the Security Catalyst Community as well as several others and I’ve definitely got a style all my own. Rich and I often do interviews, but one thing we only do rarely is have guests on the podcast as participants. There have been a couple notable exceptions lately, with Mike Murray and Tim Krabec most recently.
I’ve been a guest on a number of different podcast, especially Pauldotcom Security Weekly (why do I always want to spell it ‘weakly’?). Every time I do this it introduces me to a new potential audience and makes me think a little differently about how I do the show and security. I learn something, which is the biggest reason I started doing blogging and podcasting in the first place. I enjoy being on someone else’s show nearly as much as I do my own. And all it’s ever taken to be a guest is reaching out to the host and asking if they would mind me being a guest for a show.
I know this isn’t about security, but one of the things I’ve been giving a lot of thought lately is how we reach a wider audience. Not just Rich and I, but security professionals in general. For the most part, we’re preaching to the choir; the people who read our writing and listen to our rants are other security professionals. This is a great audience and what makes me come back to the microphone week after week, but it’s not the group that’s going to make changes to the larger world. In order to reach the wider world, we need to talk to people who are outside of our comfort zone, people who don’t have the same mind set but might be able to teach us something and learn something in return.
So if you’re new to blogging or podcasting and want to build an audience, ask one of the people who inspired you if you can be on their show. If you’re an established blogger or podcaster who wants to reach a bigger audience, ask one of our peers, or better yet, ask someone outside the security sphere. If you want to be a guest on the Network Security Blog or Podcast … you guessed it .. just ask. The worst thing that could possibly happen is you get back a ‘no’. But in all likelihood, the answer will be closer to “When are you available?”
Update: This post was republished on the RSA “Developing with Security” blog. This site is being contributed to by fellow security bloggers who continue to contribute to the security community even when there’s not a Meetup coming up.