Oct 07 2008
I think it’s a cyclical thing: start your career as a corporate slave, break free of the shackles to go out on your own, a few years later go back to the corporate job for a steady paycheck. Lather, Rinse, Repeat. It’s a pretty standard formula, base at least in part on the ‘grass is always greener’ syndrome. Well, this week’s victim of corporate re-assimilation is none other than Security Mike, aka Mike Rothman. Mike has abandoned his role as industry curmudgeon and taken on the role of SVP of Strategy and Chief Marketing Officer at eIQnetworks.
Mike will continue to blog some, but considering he’s now one of the bad guys (aka ‘vendor’), his blogging will lack some of the objectivity he’d so carefully cultivated over the last couple of years. And since a large part of his work will be in the dreaded and vilified ‘marketing’ arena, you can guarantee that a lot of his writing will be around eIQ and all the wonderful things they can do for your network. Not that Mike will totally lose touch with reality, but he’ll probably have to don the peculiar rose-tinted glasses that allow marketers to only see the good their company can do.
Good luck with the new gig, Mike. I hope you’re able to keep some of your objectivity until the grass on the consulting side of the fence becomes green again. Like maybe after the economy stabilizes again in a couple of years.